Serena Great, Greater, Greatest
Serena Williams will launch Serena Great, her plus-size line. The tennis champion shared her plans for the line as well as on why she decided to open a pop-up store.
Williams studied design and her collection has 75 styles for the next season. Her 12-piece capsule launched last May. For her second drop, she decided to host a pop-up in New York to debut her denim line in medium wash.
“I’ve always wanted to be in retail, ever since I was younger,” the tennis player turned designer said. “This is just a pop-up space but you have to start somewhere.”
Her latest denim line came to be because she wanted to create denim for curvy women that didn’t have lots of stretch. Moreover, since she is a curvy girl too, she understands the pain that women go through in finding the right jeans that can fit everything: the butt, hips, thighs, and waist.
Serena Williams also talked about another collection which will drop some time in September or October. “We are launching Serena Great. I hate the word “plus.” We want Serena Great to be our plus-size because we want women to feel great and not plus.”