StreetwearTalk’s BrandWatch series goes around the world, showcasing the hottest up-and-coming designers with fresh ideas to bring to the scene. In this installment we take a look at New Jersey label Profound Aesthetic, whose high fashion influences seek to raise streetwear to a higher level of artistic expression.
High fashion is arguably one of the most divisive categories of fashion on the market. On one hand, high fashion sees the designer completely free to create and communicate their ideas with no restraint. On the other, high fashion strips away all functionality, leaving clothing that only provokes reactions and promotes more wearable pieces.
Whatever your impression of it, however, there is no denying that high fashion is incredibly expressive. This creative liberty is something that a lot of designers seek to replicate in mainstream clothing. New Jersey design house Profound Aesthetic is one such designer.
“So Far, So Good”
Since its inception in 2013, Profound Aesthetic has been working to bridge the gap between high fashion and streetwear. By using streetwear itself as the basis for visual storytelling, the brand is able to express high fashion concepts and ideas through surprisingly sensible streetwear.
Their latest collection for the SS20 season is a perfect example of this in action. Dubbed “So Far, So Good”, it tells the story of a first-generation American on his journey to find himself and his place in the world.
The brand’s use of shapes and color tones from various influences bring this narrative to life. From rough military-inspired pieces denoting the character’s personal struggle to more colorful dyes and nature imagery describing his path to spirituality and personal fulfillment through art, each piece of the collection serves the story just as well as any high fashion piece while also being perfectly wearable.
A New Direction for Streetwear
It’s important to note that Profound Aesthetic is not a pioneer of this idea. That being said, Profound Aesthetic is far from the last—and that speaks volumes about the future of streetwear.
In recent years, the line between high fashion and streetwear has been blurring considerably. Just as Profound Aesthetic is bringing high fashion ideas to everyday clothing, streetwear-rooted designers are taking the fight to high fashion itself, taking runways by storm with styles that are as at home on the runway as they are on the street.
What this means for the streetwear world might not be so clear. But at the very least, it will become a lot more expressive.
What are your thoughts on Profound Aesthetic’s take on streetwear? Share your comments with us below, and stay tuned to StreetwearTalk for more of the latest in streetwear news.