Tonie Ong
For years, New York-based brand KingNYC has offered up interesting takes on the streetwear trend. It is, after all, a label by the people and for the people—on the street, that is! And this summer 2020 is no different! With a new range of elevated sportswear and normcore pieces, KingNYC has done it again!
Cool and Comfy Come First
The most important part of KingNYC’s new offerings is that they’re often easy to wear and easy to understand. Without, however, having to sacrifice their sartorial prowess. This season, their pieces exhibit that cool and comfy vibe with an elevated sense of sportswear that’s all too popular nowadays.
Pops of strong colors, such as lemon yellow and cobalt blue, add some zest to the selection by way of accessories—beanies, belts, caps, and the like. A bright pop of neon orange on a lued-up windbreaker jacket also steals attention!
Normcore as the ‘New Normal’
These latest releases from KingNYC simply confirms that normcore style is the new normal in fashion. People are investing in clothes that are less showy, a lot simpler, yet still provoke a cool streetwise attitude. Such pieces can be worn separately and styled in any way to promote one’s individuality.
Facemasks for Good Measure
Also part of the ‘new normal,’ as well as KingNYC’s newest selection, are facemasks! In lieu of the world’s current right against the COVID-19 pandemic, facemasks have become fashion’s latest hottest accessory and basic essential. The ones from the brand, rendered in a moody shade of black, exhibit a stylish safety measure.
These new streetwear pieces are now available for online purchase on KingNYC’s official website. You can also check them out on their Instagram page! Look through them and share with us your thoughts and reactions in our comments section below!
