Interview x Dopesque Clothing
1. What is the start-up story behind Dopesque?
The truth is this company was something I never expected to start.
Dopesque was not something I created at first. It actually a website that sold NY based hip-hop apparel. I happened to purchase a lot of products from them and they saw that I sold clothing to people I knew.
They mentioned that they were going to go and pursue different ventures and sold me the name and website. I think I subconsciously always wanted to start a brand.
I took the opportunity and input my own style into the brand. I went ahead and revamped the website and put out my own products with my best friend who happens to want become a big designer.
2. Dopesque, What are three words that best define it?
Positive Fun Dope
3. What are you working on lately?
We are currently releasing a tee shirt called “I love you mom” and B.W.Y. “Better off without you”. We are also looking into creating some apparel for the summer.
4. What are some recent achievements you guys would like to share?
We recently sold out of our Gwoppacino Hoodies turned out to be a hit. Customers loved the hit and design. We also reached out to a couple artist who said they would be willing to help us promote. I can’t tell you guys who right now but I’m kind of excited.
5. What’s something that’s always running on your minds?
Honestly it how to stay innovative and creative. We are trying to get bigger the next couple years and build a bigger following. Dopesque is a fun brand but we are all about having a good time and hustling.
6. How do you spend your downtime?
We are normal people we listen to music, hit the gym, watch movies, chill with loved ones, and try to keep our mind on our mission.
7. What would you guys spend a million dollars on?
Honestly I would build our own creative space and invest in new technology for us to create our own pieces. I honestly would like an inkjet handset to print on anything I want. So far it seems like when we get creative there the best pieces that sell out.
8. What three pieces of advice would you all give to others when it comes to life and business?
+ Accept where you are and strive to get better. Success won’t happen overnight.
+ Write your Goals down on paper there’s something that happens to your goal when you see it on paper in your own handwriting.
+ Don’t be afraid to be yourself. It turns out especially this day and age people are looking for what’s not the norm and honestly that’s the only real thing that ever existed.
9. What’s one thing you struggle most when building your own brand?
Honestly the biggest struggle as of right now is building a bigger team that is truly dedicated to the mission. We have product, we have a real business, but we are seeking a big investor. When we meet him/her I know we can take this to another level.
10. What have been some of your failures, and what have you learned from them?
One of the failures was getting manufacturing from certain companies who took way too long to fulfill their promises. We missed deadlines due to that issue. I honestly learned to work with more reputable companies and really looking to who you decide to work with. Just because the price looks nice does not mean the quality and timing will be good.
11. What’s a typical day in your life like?
Honestly as of right now Dopesque does not provide a sustainable income to quit my 9-5. So I’m typically waking up in the morning hitting the gym, going to work, dedicating one hour a day to designing and networking for Dopesque, and then chilling with my loved ones.
12. What’s one of the highlighting moment in your career? Why is it so?
As of right now it’s between the first t-shirt drop we had or trademarking the name. The fact that our first t-shirt sold out and people actually liked felt good and to know we officially own the name is crazy to me.
13. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
Honestly the reason why we haven’t thrown in the towel is just knowing from the beginning that this is not something that will be easy. There’s a lot of competition, there’s people with bigger budgets, there’s companies who have more experience, but the one thing we have is the spirit to never give up. We know why we started and we don’t plan on quitting till we see where we envisioned to become.
14. Biggest risk ever taken?
Honestly when it comes to Dopesque we’ve been just shooting all our shots. We’ve tried to speak to multiple celebrities and spoke to some people we know in the fashion industry and tried to get investors. So far we have good feedback however as of right now people are not biting into investing. It’s ok if we didn’t get our goal it took a lot for us to speak to these people but there was no respect lost.
15. Who has influenced you most and been your greatest inspiration?
My daughters my greatest inspiration. Honestly my favorite entertainer and business man that has influenced me is probably 50 cent. Against all odds he won and took over the industry. To this day musically he may not be relevant however he is still active and making great T.V. shows and promoting content.
16. How do you go about marketing your business or yourself?
Honestly I post on all my social media. You have to do it like Gary Vanerchuck says and just be passionate and post a lot. Even if you just get one like it does not matter. That one like could be a buyer. That one like could share it to another person that will share with others. This is a beautiful time to market.
17. What has been your most successful form of marketing?
Honestly it used to be snap chat. A lot of people would hit me up on their however now due to the updates IG will have to be number one for me. The story and posting on your page is always a good look.
18. Excluding yours, what company or business do you admire the most?
As of right now my partner says Jon Elliot inspired him. He loves his style and the story of how he started his business. However for me my biggest inspiration would probably be Nigo.
The bathing ape culture was a big thing for me growing and to see him revamp himself and create Human Made is amazing. The guy is very creative and I hope to one day be able to build something on his level.
19. How do you achieve balance in your life?
Honestly I’m a libra I’m all about balance so at an early age I realized there’s a time for everything. I make time for myself every day and I plan things accordingly. I make sure I write my goals down and keep my word. I’ve made a vision board and practice the four agreements.
20. What is the definition of success for you all, and how much of it do you think you guys have achieved?
Success is doing what you love and being happy. As far as how much we have achieved I’ve got to say were almost there. We started out with nothing and now we do ok. The day will come when it will get bigger and it will be full time. Looking into these clothing lines it’s taken them 10 years for that overnight success.
21. Where do you see yourself in 5 years? 10 years?
In five years I hope to see us with a good investor that will help us finally get to participate in trade shows. In 10 years I would like the brand to well known in the street wear world and enter retail and collab with some of the biggest brands from Adidas to nike on some crazy foot wear.
22. What’s the first thing you guys would say to the world if all attention was on you now?
Dopesque! Dope means good in today’s world and eque is to be of. Go to our IG @dopesue and see our latest drops. See you at the top! Much love