Gucci x Paramount Film Studio Collaboration
More merch comes from Gucci x Paramount Film Studio’s collaboration. The duo dropped a logo T-shirt to honor the Viacom company. This comes after Vetements and Balenciaga teamed up with DHL and Bernie Sanders, respectively.
Gucci’s latest offering comes in the form of a multi-use bag. The label created a fanny pack that transforms into a backpack.
It arrives in a “Bright Blue” colorway, black, and “Floral” prints. Each bag showcases an accent with the brand’s fuzzy terry cloth logo stamp. There’s also a “LOVED” tag on the center.
The bag also comes with a hidden zip pocket and two additional storage options on the sides. Moreover, the straps on its back are adjustable into a backpack and crossbody bag handles. The fanny pack retails for $1,450 USD.
What’s It Rated?
Gucci created a logo T-shirt in tribute of the studio. It uses the company’s logo featuring 22 stars surrounding a mountain with the text “Paramount” in cursive.
Paramount Pictures began in 1914, making it the fifth oldest surviving film studio in the world. It is the last major film studio based in Hollywood, Los Angeles.
It came about as a startup company organized by W.W. Hodkinson. The logo stays the same since its inception.