In this day and age, sometimes it’s better to wear vintage than to buy something new. However, what if you can get both at the same time? If you don’t think it’s possible, think again! British streetwear brand Dream But Do Not Sleep is all about reworking classic and signature vintage pieces from your favorite sportswear labels!
Authentic Streetwear Origins
Founded back in March 2012 in a little studio in South London, the industry would have known that Dream But Do Not Sleep would eventually become the streetwear staple it is today. It focused on eye-catching graphics and classic sportswear, eventually branching out to embroidery and reworking vintage pieces. The label soon became a combination of craftsmanship and artistic design.
The Most Familiar Names
Name any major sportswear brand under the sun and you’ll likely see a piece that Dream Do Not Sleep has reworked for modern-day consumers. Nike, Adidas, Fila, Reebok, Champion, and more! From tracksuits to denim, the brand has put its own quirky and edgy spins, producing more fascinating looks.
Updating Rave Culture
In essence, both the brand’s reworked vintage pieces and original designs seek to revive and update rave culture, a time in the 80s and 90s when people partying began to favor sportswear instead of haute couture and fine tailoring. Many even regard that time to be the start of the streetwear movement. So today, Dream But Do Not Sleep joins a bevy of new-age brands who pay homage to that era!
Check out Dream But Do Not Sleep’s official website to check out their collections of reworked vintage sportswear and their latest original collections. Afterward, share your thoughts and reactions in our comments section below!