Tonie Ong
Ever since the brand was founded in 1922, Dickies has always been about offering quality clothing with a cool, casual look. And this 2022, they’re celebrating their 100th anniversary by returning to their roots. It’s been one hell of a century thanks to Dickies!
From Bib Overall to Behemoth in Retail
To say that Dickies came from humble beginnings is a bit of an understatement. Its founders, C. N. Williamson and E. E. “Colonel” Dickie, began the brand as a denim bib overall manufacturer for industrial workers. From then, the company only grew and grew until it became one of the biggest workwear and casual-wear labels in the world.
Utilitarian Chic Supreme
For their anniversary collection, Dickies reworked their many famous signatures, especially their workwear and sportswear pieces. Breezy tops and comfy tees seem simple, but their quality remains high and mighty. It’s one of the trademarks of Dickies as a retail behemoth and why so many customers continue to trust it.
Making Normcore Look Chic Again
Notably enough, this anniversary capsule collection marks a return to normcore chic. These styles are simple and timeless, making them trustworthy wardrobe staples that never fail to give a cool and casual look. Even with their most well-designed pieces, like the patchwork jacket, it’s easy enough for anyone to wear every day.
Dickies’s 100th-anniversary capsule collection is already available on the brand’s official website. Check the entire collection out and share your thoughts and reactions in our comments section.
