BrandWatch is StreetwearTalk’s inside look at some of the best brands the indie fashion world has to offer. This installment takes us worldwide with designer Tosh Yagishita, whose labels take “going global” to new heights.
It is often said that travel can change a person. Experiencing an entirely new locale and culture can really broaden one’s horizons and change their outlook on life. For this reason, being in a position to travel a lot is quite the privilege—more so now than ever. And few people are quite as well-traveled as fashion designer Tosh Yagishita.
Mr. Yagishita is the brain behind two labels: ¥€$ by Tosh Yagishita and Tosh by Tosh Yagishita. Inspired by the chaos of show business, his two labels encapsulate two sides of the showbiz coin. The flashy jewelry of ¥€$ reflects the glitz and glamor of the spotlight. Meanwhile, the brash, loud prints of the Tosh label echo the noise of the nightclubs and after-parties with which the designer is all too familiar.
When one wants to know more about the context of any artistic work, it’s often helpful to look at the artist. Luckily for us, Mr. Yagishita is not without a story to tell.
Rough early years would take a young Tosh Yagishita from his native Tokyo across the pond to settle in the United States. There, he would kindle a love for skate culture and urban fashion, which would lead him to study fashion design in L.A.
In 2012, Tosh would find his big break. He would found his two labels in Shanghai just as urban fashion was beginning to ramp up in the country. Since then, the designer has become a mainstay of Chinese showbiz, with his mark on celebrities and press events left and right. He has since taken on side projects in music and digital art and expanded worldwide, further cementing his brand.
Despite his success taking him worldwide, Tosh Yagishita has remained faithful to his brand’s roots in Shanghai. In doing so, he takes influences from around the world and distills it to further enrich his brand—the best way to “Think Globally, Act Locally” if there ever was one.
What are your thoughts on Tosh Yagishita’s pieces? Sound off in the comments below, and stay tuned to StreetwearTalk for more BrandWatch.