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BrandWatch: Son of Zeus

model with son of zeus tracksuit

StreetwearTalk’s BrandWatch series explores various streetwear brands from around the world with wardrobe-worthy selections you may have never heard of before. Under our spotlight for this issue is British retailer Son of Zeus, who seeks to take basics to the next level.

Streetwear is life for many of us at StreetwearTalk. That’s why we understand the frustration of knowing that streetwear, unfortunately, doesn’t really work for every occasion. If you don’t want to stand out, for example, a neon green Acronym jacket might not be the best idea.

This is why any streetwear wardrobe should always have at least a few good basic pieces. With their simpler lines and more relaxed tones, a good t-shirt, cotton hoodie, or jeans form the foundation of a solid casual outfit. One such brand worth looking at is UK-based retailer Son of Zeus.


The Son of Zeus Difference

While fast-fashion practically dominates the basics market, Son of Zeus is one of the few brands out there that seek to take the concept to the next level.

The difference lies in their production—Son of Zeus proudly designs and manufactures all of their clothing in their native Britain. By working exclusively with local materials suppliers and tailors, the brand is able to produce clothes with a noticeably higher level of quality and attention to detail.


The Premium Basic

Now, many shoppers might not be on board with the idea of paying more for the same thing. To many shoppers, after all, a shirt is just a shirt, whether it’s from a designer brand or a fast-fashion outlet.

However, the success of Son of Zeus since their inception in 2018 tells a different story. Just as people are willing to pay top dollar for the leading names in streetwear, there will also be people who understand and look for a higher level of quality in their clothing. And Son of Zeus’ premium materials over simple, well-fitting silhouettes definitely capture the idea of “premium basic” like few else.

Does Son of Zeus feel like a great fit for your wardrobe? Let us know in the comments, and stay tuned to StreetwearTalk for more of the latest streetwear news.

Written by Ralph Trayfalgar

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