StreetwearTalk’s new BrandWatch series goes around the world to reveal a wide range of clothing brands that might be small in popularity but big in personality. This first issue explores UK-based Friend or Faux Clothing, whose takes on the quintessential graphic print keep the concept nostalgic yet fresh.
Many designers turn to abstract concepts and lurid fantasies as the founding ideas of their clothing lines. Men’s streetwear house Friend or Faux Clothing, however, eschews this trend, bringing fresh ideas to the UK streetwear scene and beyond.
Since 2011, the brand has been consistently producing simple silhouettes interpreted in a distinct design language that leaves little to the imagination but brings a lot of visual appeal.
Where They’re From
Having been founded by a small group of friends with extensive backgrounds in design, much of the works of Friend or Faux Clothing revolves around bold prints and eye-catching graphics that draw upon influences and inspirations from around the world.
These influences are then rendered in a carefully selected combination of color palette and art style that manages to echo vintage sensibilities while maintaining a fresh, modern look that is easily recognizable and easily worn in any season.
Where They’re Headed
Friend or Faux continues to push its consistent design formula forward through the new decade with a new capsule for the SS20 season inspired by the sights and sounds of Japanese cities.
With Japanese culture being a seamless blend of past, present, and future, Friend or Faux Clothing is the perfect design house to take these ideas in a new direction—one that is progressive, but not alienating; one that is nostalgic, but not archaic; and one that is, as the brand describes:
standing in the present, pointing at the future, dreaming of the past.
What do you think of Friend or Faux Clothing’s take on graphic focused fashion? Sound off in the comments below, and be sure to stay tuned to StreetwearTalk for the latest in streetwear news.