In a world that has faced a global pandemic, wouldn’t it be refreshing to get some sense of normalcy back? Whether you think it’s basic and boring or not, normcore fashion has a certain charm to it. Perhaps it’s why British streetwear brand bound continues to elevate it to more luxurious heights!
Combining Contemporary Wear with Streetwear
Back in 2018, when streetwear was just at the cusp of dominating the fashion industry, UK-based contemporary brand Wearebound was established. It highlighted everyday wear with a tinge of luxury and a pinch of sportswear, further contributing to streetwear’s uprising. Ultimately, it added to Alessandro Michele’s Gucci ethos of elevating normcore and contemporary wear to equal luxury items. The brand has released 7 collections since then.
It’s All About Quality
It’s easy to see, just with bound’s lookbooks, that the quality of the clothes are superb. That’s the main draw of luxury normcore, after all! Though they may seem normal, these pieces exude excellent craftsmanship. They fit perfectly, further enhancing the wearer instead of drowning them out as many other streetwear looks do.
A Casual Ease For Spring/Summer 2021
It’s obvious even for bound’s latest offering, Collection 7, which was released in time for spring-summer 2021, that the brand highlights high-quality ease more than anything else. Cashmere oversized sweaters, texturized tracksuits, and breezy button-downs make for a relaxed wardrobe, even with its sporty spirit. Cool and fresh define bound’s man this season and they wouldn’t have it any other way!
All of Wearebound’s collections are now available on the brand’s official website. Check out all of their amazing stuff there! Afterward, share with us your thoughts and reactions in our comment section below!