Tonie Ong
Leave it to the pioneers to keep the hype going! For fall 2020, a streetwear behemoth and a legendary skateboard brand have joined forces once again, Antihero x Supreme. Offering a cool selection of tees, hoodies, beanies, and more, their latest collaboration, “ATMOSPHERE URINE” is quintessential streetwear at its finest.
A Merging of Two Giants
Both established in the 90s—Supreme started in 1994 and Antihero in 1995—these two labels have become giants in their own respective areas. Antihero has been especially notable, founded by professional skateboarder Julien Stranger. It came at a time when skateboarding, according to Stranger, “was stale,” and its eventual success resurrected both the sport and the industry. Since then, countless skateboarding icons like Jeff Grosso and Grant Taloy have joined the company, helping elevate the brand to new heights. At its peak, Antihero started collaborating with other companies, the most noteworthy of which is, of course, Supreme, in 2014.
The Strength of Graphics
As what you’d expect from Supreme, the strength of their cheeky new collab, “ATMOSPHERE URINE,” is in the graphics. The cut-out lettering a’la “kidnapper-style” gives off a tough and edgy look, all while presenting eye-catching imagery. And the design works well with the black, white, and red color scheme of the label.
Still All About the Logomania
Though, as king of logomania, Supreme continues this style with its fall 2020 collab with Antihero. Hoodies, jackets, tees, and more all stamped with the brand’s iconic logo for all the world to see. And even with the photo-finish design, the famous logo still jumps out and can catch anyone’s attention.
The new Atinhero x Supreme fall 2020 collab drops on Supreme’s official website on November 27, 2020. And in Japan the next day! Share your thoughts and reactions in our comments section below!
