As the world goes upside-down, one streetwear brand is pushing for anarchist style to take over the fashion world: 723h33. The Chinese label is all about darkness and emotion, exemplifying a harder edge on their many streetwise staples. And for fall 2020, their latest, collection, “Destroy,” is no different!
The Brand’s Dark Heritage
Ever since it was founded by Haggi and jirolee, 723h33 has become a major staple in Asia’s streetwear scene. Applying both traditional tailoring with their own DIY effects, their pieces have always had an underground edge to them. Items that are not so precious, packed with attitude, and make it seem that there’s a long history to them.
An Haute Hardware Look
For their fall 2020 collection, “Destroy,” 723h33 takes their streetwear sensibilities to a whole new level. Particularly noteworthy are the hardware-embellished pieces, putting forth such stylish aggression. Their signature denim jeans, decorated with stand-alone zippers, paired with a strap by the shins, tells a story of masterful masochism. A devious message only a brand like 723h33 can convey.
Of course, the label’s signature graffiti motifs are still on full display. Rendered on tank tops, t-shirts, and denim jackets, they exhibit a youthful appeal amidst all the demonic-like design. They’re the pieces streetwear aficionados would likely gravitate towards—versatile staples that can be styled anyway they like. Paired with the brand’s signature devil-faced button cap and you’ve got yourself quite the look!
723h33’s fall 2020 “Destroy” collection is available now on the brand’s online store. Check out the other pieces there too! Once you have, share your thoughts and reactions in our comments section below!