Virgil Abloh x Nike Air VaporMax “Black”
The latest Virgil Abloh x Nike Air VaporMax “Black” silhouette continues its promotion at Shanghai Fashion Week 2018. The duo organized a pop-up event with the sneaker as the main highlight.
Celebrating Chinese Culture
The unique showcase at Shanghai Fashion Week 2018 featured a contemporary reimagination of the Chinese fabric shops of the past generations. It showed influences of traditional Chinese culture.
They had a raffle with winners getting a Mung bean cake with special NikeLab logo Chinese teacup. Visitors also had the opportunity to create their own personal tote bag with Chinese patchworks, imperial jade seal, and calligraphy pens.
They also had their choice of silk or cotton fabrics. Moreover, visitors had the chance to purchase the latest black Air VaporMax by Virgil Abloh and Nike.
The shoe sits on a translucent VaporMax unit with the black Swoosh accenting the matching black Flyknit upper. There’s also the red zip-tie and industrial branding on each of the shoe’s medial side.