Victoria Beckham x Reebok Merch Collection For Shaquille O’Neal
Last November, Victoria Beckham x Reebok announced their partnership. This time, the duo created a merch collection for legendary’90s basketball player Shaquille O’Neal.
The range debuted recently in Los Angeles Reebok with an intimate event. It highlighted the designer’s relationship with the global fitness and lifestyle brand.
The unveiling happened at a private dinner. Beckham and O’Neal discussed the scope of their relationships. They also shared significant moments of the ’90s.
“I think the peak we’re referencing in fashion [is] the ’90s,” the designer noted. “For the last 10 years as long as I’ve been in fashion, every season there’s some reference to the ’90s.”
The first piece in the merch collection is a t-shirt. It features the basketball player’s iconic dunking logo. A hoodie accompanies the tee.
“When Reebok approached me I was super excited, I’ve wanted to create a trainer for a long, long time,” Victoria Beckham said about the collaboration. “It’s very hard for fashion brands to do that. [The merch] is like his and hers.”
The capsule collection will be available next month at Reebok. More pieces from Victoria Beckham and Reebok’s partnership will debut late this year.