Fenty PUMA Lawsuit Coming Soon?

Rihanna may be facing a Fenty PUMA lawsuit soon. The brand appears to have copied the logo of a fashion brand named Freedom United.


The “Wild Thoughts” singer recently unveiled her first Savage x Fenty collection. Her latest range will include plus-size lingerie to cater to women of all shapes and sizes. Slick Woods, the singer’s friend, dropped hints about the upcoming launch through teaser videos uploaded to both RiRi and her brand’s Instagram Stories.

The lingerie provides a wide array of sizes. It ranges from 32A to 44D with panty sizes available from XS to 3X.


Freedom United threatened to sue the sportswear giant for the use of the “F.U.” logo throughout Rihanna’s collection. The brand has an advocacy to end world hunger by donating 10 percent of sales to the Freedom United Foundation.

Rihanna’s “F.U.” abbreviation stands for her line of Fenty University pieces. Freedom United apparently has copyright of the initials.

Earlier this year, the company sent PUMA a cease and desist letter. Moreover, Freedom United has purportedly asked PUMA to stop the production of all “F.U.” branded products. They also asked for the full account of the revenue earned through sales of the said items.

Rihanna and PUMA responded to the allegations by stating that there was no infringement since the logos appeared in different fonts.

About The Author

Streetwear Enthusiast & News Curator of StreetwearTalk.

Related Posts

Leave a Reply

Your email address will not be published.