Gigi Hadid Introduces Latest Reebok PureMove Sports Bra

The new Reebok PureMove sports bra is a long-awaited innovation by active girls everywhere. The brand tapped Gigi Hadid and “Game of Thrones” star Nathalie Emmanuel to introduce its latest offering.


Reebok recently dropped a sporty logo crop top for the summer season. The piece comes showcasing a large emblazoned logo on the front. At the back, it has the brand named spelled out sideways.

Moreover, there’s an all-white zipper running along the front. The midsection features ruched, stitched detailing. The crop top is perfect to pair with clean-cut sweatpants and a pair of bold sneakers.

It Moves With You

The new PureMove sports bra uses a new performance fabric named STF (Sheet Thickening Fluid). This allows the bra to adapt to the body’s shape and the movement of breast tissue.

Reebok’s latest sports bra can also endure high impact movements without stretching or causing friction. The label worked on the piece for three years before dropping it this month.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements,” Barbara Ebersberger, Reebok’s VP of performance apparel said. “Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception. The release of PureMove marks the first step of a very exciting new era for us.”

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