New Off-White Capsule Collection Named “For All”
Virgil Abloh recently confirmed and launched a new Off-White capsule collection at a more affordable price range. The “For All” assortment is a unisex line.
Off-White’s upcoming capsule includes both graphic t-shirts and hoodies. The collection is now available at all of the brand’s 11 stores around the world. This includes stores in New York, Hong Kong, and Sydney.
The collection has four graphic t-shirts that cost $95 USD each. There are also four hoodies at $170 USD each. The pieces feature the streetwear label’s signature black and white diagonal stripes and quotation marks.
In comparison, prices of the shirts at Off-White often range between $300 and $580 USD. Hoodies usually reach $800 USD.
Keeping Up With The Times
Speaking to Business of Fashion, Virgil Abloh revealed that the new price tier allows new customers to see themselves wearing items from the fashion label. “Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point,” he said.
He also added that limiting one’s brand to one specific price-point is old-fashioned nowadays. Abloh continues to rise in popularity because of his social media presence and his strategy of collaborating with a wide array of brands.
The designer noted that he may be creating more affordable collections in the future.