A New Nike and Foot Locker Pop-Up Experience Coming Soon In New York

Nike and Foot Locker will be launching Sneakeasy on Nov. 22. It will be a premium retail pop-up at 30 Wall Street in New York City.

Sneakeasy will provide customers with a specially curated assortment of Nike and Jordan Brand silhouettes. The shoes will come out through a door that operates similar to a safety deposit box.

It will be available in a sealed gold foil shoe box. The box has hidden UV ink designs and it will be sealed with a notary sticker.

Aside from the sneaker offerings, fans can also purchase limited edition t-shirts at Sneakeasy. Moreover, the items will have the same packaging in zip-lock gold foil packs and sealed with a notary sticker label.

You can sign up for the first Sneakeasy launch through the Foot Locker App Launch Reservation system. The pop-up will be open daily, except on Thanksgiving Day on Nov. 23, from 11 a.m. to 5 p.m. from Nov. 22 to Dec. 1.

A Treasure Trove

According to Nike, Sneakeasy “is defined by what’s inside.” The space will soon be a gateway to “a treasure trove” designed for sneaker fans.

30 Wall Street used to be a bank. Now, it houses a powerful assortment of Nike and Jordan Brand silhouettes. There will also be surprise drops and events.

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