1. What is the start-up story behind The Bank Clothing
If we’re going back to the very early start-up story, we could take it back to ’05 when we were pushing knock-off Gucci bags and Valentino glasses.
Fashion and business have always been a common interest for me and Junior since we met over a decade ago.
It wasn’t until mid 2016 when we started seriously discussing the idea of building a clothing brand together, and early 2017 until we really got started.
Very early on we enlisted the skills of a super skilled graphic designer brother and went to work on creating our first line.
Once we’d returned to New Zealand from our travels sourcing the finest quality fabrics and manufacturers, we prepped for take off.
2. What are you working on lately?
Having just launched our Winter/Spring ’17 line, we’re working our Summer ’18 line while polishing our social media skills.
3. What are some recent achievements you guys would like to share?
It’s still early days, but we are stoked about how it’s all going so far – the launch parties were a great success and there definitely seems to be a buzz going on.
4. What’s something that’s always running on your minds?
We are still in the first chapter of TheBank’s story, running things completely by ourselves from the ground level so our minds are constantly running.
One thing in particular is ‘What’s Next’
5. How do you spend your downtime?
The small amount of downtime we do get, we make sure we spend it with our families.
Family is extremely important to both of us.
6. What would you guys spend a million dollars on?
Some storage space!
7. What three pieces of advice would you all give to others when it comes to life and business?
I wouldn’t go dishing out business advise just yet – but I would definitely say that no matter what industry you’re in, people are always going to question or doubt your ideas.
So use that to fuel your drive rather than deter it and be willing to take calculated risks. Also, don’t be a dick. That’s key in life.
8. What’s one thing you struggle most when building your own brand?
I have to say that while there have been massive challenges along the way, with constant determination we’ve been able to overcome them.
The biggest challenge has probably been timing.
9. What have been some of your failures, and what have you learned from them?
Fortunately we’ve both had our fair share of failures to learn from before embarking on TheBank.
The main lesson is not to dwell on failures but to take them for what they are, stepping stones to greatness.
10. What’s a typical day in your life like?
Each day starts with an ongoing attempt to wake up earlier than the day before and get stuck in, which has had varying degrees of success.
Things always crop up during the day so no matter what the plan was for the day, undoubtedly it will not be what actually happens, but that’s all part of the fun.
As much as possible I make sure to have a sit down meal with family in the evening so that would be the most regular or ‘typical’ day feature.
11. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
The pure love of what we do and how much we believe in it. We’re very good at taking the frustrating moments and turning them into a laugh. If you can’t laugh at the BS then this industry isn’t for you.
12. Who has influenced you most and been your greatest inspiration?
I personally take inspiration from everywhere. From my own family, to friends, to people I’ve never met like motivational speakers on YouTube.
In the fashion industry the one name that stands out is Nigo. He’s always been up there for me on a design and branding front.
13. How do you go about marketing your business or yourself? What has been your most successful form of marketing?
So far we’re building on the usual suspects; FB, Insta etc.
We haven’t employed any outsiders to assist on this front and we’ll definitely need to up our game as we grow, but for now the aim is to build a solid foundation.
The love is strong in NZ and there’s no better marketing tool than word of mouth, that’s been successful thus far.
14. How do you plan to grow your brand/business further?
We have big plans for what’s to come, not only in terms of product lines and the directions we’ll take the apparel but in a much broader sense of brand investment.
I can’t go into too much detail, but I will use the cliche and tell you to ‘watch this space’.
15. Excluding yours, what company or business do you admire the most?
As much as it’s become hype beast slaughtered, I really do admire Supreme as a brand and business – from where it started to what it is today is truly inspiring.
Amazon stands out as one of the big boys, but I love any small or large business that has somewhat of an F-U attitude and capitalises off it like the classic breakaway skate brands like Birdhouse and Baker.
16. How do you achieve balance in your life?
Ahh life balance; that ol’ chestnut. You’ve got to know when to take a rest, get outside and change the scene. Eating well is always top of the list but we both definitely need to sleep more.
Burning out doesn’t look good on anyone so we both make sure we each take enough mental health time and keep up with our other hobbies.
17. What is the definition of success for you all, and how much of it do you think you guys have achieved?
I believe success in the greater sense is a misnomer. It’s an infinitely possible and impossible concept. We have chosen to find successes in each step and celebrate those successes.
We celebrate celebrating because simply being able to celebrate is a success. That doesn’t sound like it makes any sense, and that’s the point. It doesn’t have to. To each their own.
18. Where do you see yourself in 5 years? 10 years?
Somewhere warm. We have big plans for the future and for what TheBank is to be – let’s do another interview and 5 years and see how they are coming along!
19. What’s the first thing you guys would say to the world if all attention was on you now?
If the whole world was paying attention?
I’d try not to be greedy by using the opportunity to plug TheBank, but instead request that everybody stop being dicks to each other. Then, definitely plug thebankclothing.com
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