SPNDX Clothing – Exclusive Interview
What’s the startup story behind SpndxStampede?
Spandex Stampede is really the accumulation of various events which has lead up to this point where we put on events, have a cycling kit line, our recent introduction of our casual line and now building content around the athletes which we support.
We grew up in the motocross industry and from there we spent time in the cycling industry where we felt there was a piece missing of almost “cool factor” or lifestyle brand.
We put on our first cycling event in 2015 and from there grew our event line and at the end of 2016 we launched our cycling kits with an emphasis of supporting the top motocross/supercross racers which all train on the bicycle and now we have recently rolled out our casual life style brand which we believe is one of the first fashion forward brands within the cycling community.
2. SpndxStampede，What are three words that best define it?
Fashion, Events, Disruption
3. What are you working on lately?
With the end of year approaching we’re planning all of our events for the ’18 year while working with new sponsors who will be coming on board etc. On the clothing side we’re designing our new designs for launches while looking at new pieces to to bring into our casual line.
The bigger picture though is looking for new ways to create content around our events and athletes while creating a story line basis to include all aspects surrounding the brand. We’ve been working on our podcast to launch as well which we’re pretty excited about releasing.
4. What are some recent achievements you guys would like to share?
Our recent drop of the burgundy line in our cycling kit went really well and we almost sold out of all our inventory the first day which was a good response.
The casual line release was something new for us and for the industry as a lifestyle brand so we were curious how the response would be with that and so far it has been good so it’s nice to see a positive response in that area. In our event sector more sponsors have come on board for next year which is always good for the brand and business.
5. What’s something that’s always running on your minds?
Just new ways to innovate the brand and be forward thinking. New ways to market and create content as times have changed as far as starting a business and selling.
We always like to look where the puck is going and not where it’s currently at or in other words we try to look at other possibly more forward industries and see what’s growing in their industry and then try to apply it to what we are doing with our brand in our industry.
6. How do you spend your downtime?
Go out for a spin on the bike or catch up with friends. Pretty basic activities really but with everything on the business is always on the mind so downtime is really non-existent honestly.
7. What would you guys spend a million dollars on?
We would build out more of our media platform with doing short film documentaries on the athletes that use our product or even just your average person who wears anything we put out and just tell their story.
We really want to work more on documenting story telling through people who wear SPNDX. Also with our events we would show more behind the scene footage with the build up to the events and what it takes first hand to create our events.
8. What three pieces of advice would you all give to others when it comes to life and business?
If your trying to start a business from scratch with not raising any capital you need to really enjoy the process and know you’re going to be working for free and putting in a lot of work before you potentially see any return.
Also to really trust your gut as you will have advice from friends etc on maybe what they think you should do but at these end of the day you should do what you believe.
Lastly put out what you like. Our clothing we make and designs we do are what we think is cool and what we want to wear and not what others are doing.
9.What’s one thing you struggle most when building your own brand?
Just man power as we have our cycling kit line, casual line, events and now podcast soon to come out so we just have so many different aspects that make up SPNDX that we’re pulled in many different directions so it can get hectic from time to time.
10. What have been some of your failures, and what have you learned from them?
Years ago I used to put on Halloween events/parties at club style venues which were getting larger and larger. One year I went another direction with a new style event that I believed would be a big hit.
I kept the same name of the event but put a whole new spin on it. I banked a lot on this one event with a big budget and didn’t work out.
The event was rad but too many smaller things didn’t add up so people were confused and the attendance was on the lower end. After everything was said and done I lost 14k that night.
Usually wake up and make my coffee. I’ll spend time reading whatever my current book is then hop on the computer. I’ll get some work done then head out the door for a short spin. Once I get back home I usually head to a local coffee shop for some more work.
11. What’s one of the highlighting moment in your career? Why is it so?
One of our motocross riders we work with was the face of a recent national Toyota commercial and during the commercial they show him training on his bicycle wearing his SPNDX kit. Seeing that on national tv was a pretty awesome moment.
12. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
I don’t really have too many moments as this is everything I enjoy doing. Planning and marketing the events can get frustrating at times as there are many hurdles to jump through with those but at the end of the day it’s all enjoyable.
13. Biggest risk ever taken?
Looking back on that one event I put on was a major risk with the amount of money which was put in. It was the biggest learning aspect though as I have taken those failures and from what I’ve learned put into my current events.
When I first launched the cycling kits we made a lot for many of the top pro motocross guys and gave it to them. That was a large expense as we gave all those out for free in hopes people would like them and in return buy them.
14. Who has influenced you most and been your greatest inspiration?
That’s a tough one but in the world of social now and story telling online I have learned a lot from creators such as Drama of Young & Recklace, Andy Friscela of 1st Phorm, Nicky Diamonds, Randall Pich of LVFT and there’s plenty of others.
15. How do you go about marketing your business or yourself?
What has been your most successful form of marketing?
Starting to create content and putting the clothing on the right influencers in the industry that can turn their heads back to our product. We think our podcast will be a good marketing venture as well once we launch that so we’re curious to see how that will do.
16. How do you plan to grow your brand/business further?
By creating content around what we’re doing and with the athletes which we support. We believe nowadays you can’t simply put out a product and expect people to buy unless they can connect with your brand and really connect with it.
17. Excluding yours, what company or business do you admire the most?
Weed maps have done something i9 an emerging industry with the marijuana business and they don’t even sell or distribute marijuana. They create content and have positioned themselves as a leader in their industry for being very creative.
Red Bull as well, they started as an energy drink company and their brand and marketing is so strong that they’ve put themselves in so many different sectors that it’s not hard to see them everywhere doing very cool things.
18. How do you achieve balance in your life?
Honestly at this point with us being still new and having various different aspects to the brand there’s not much balance other then keeping busy on the next or current project. A couple whisky’s at night sure do help though.
19. What is the definition of success for you all, and how much of it do you think you guys have achieved?
Really just the freedom to do as we please as far as our business. Putting on events, creating content and producing new clothing materials are all a passion so when you can do that full time and the income takes care of the bills that is success for us.
Also just seeing our brand in the media or people posting about it shows us that we’re doing our job’s correctly as the customers are happy about it.
20 .Where do you see yourself in 5 years? 10 years?
Doing the same as now with creating content, producing products and putting on events. By that time a larger staff would be ideal and a more global push to what we’re doing whether that’s putting events on in Europe or simply traveling with our athletes creating killer content.
What’s the first thing you guys would say to the world if all attention was on you now?
Don’t be so serious and enjoy yourself. Nowadays the barrier to entry in dam near anything is so low there’s really no excuse to do what you want to do. Cut excuses out of your vocabulary as well, those will get you no where.