1. What is the start-up story behind Alqemy?
Alqemy was started by me like most start ups are done today, in the garage.
When I first started Alqemy I had no idea how to draw on the computer. Everything I had done was on paper in my old sketch pad.
The reason for me starting Alqemy was to give streetwear enthusiasts a better priced option with better quality.
Ive seen too many other brands charge enormous amounts of money for sub par quality. Alqemy is also our way of bringing people together.
There arent many brands out there that really focus on the unity that fashion can bring.
2. Alqemy, What are three words that best define it?
Unity, Quality and Diversity.
3. What are you working on lately?
Lately Ive been working on a lot of denim and jackets. Both of which will be coming in late 2018.
4. What are some recent achievements you guys would like to share?
Our most recent achievements include being on the TV show Tales on BET.
I now understand how an artist feels the first time they hear their music on the radio.
Also weve been able to secure local magazine and media coverage.
5. What’s something that’s always running on your minds?
Something that is always running through my mind is “Whats next?”
What pieces can we bring next and how can we make it better.
6. How do you spend your downtime?
Im a gamer at heart lol so I play Destiny 2 when I can or I am spending time with my family.
7. What would you guys spend a million dollars on?
If we had a million dollars to spend I think wed spend it on building better garments, influencer marketing and hiring people to help run the business.
8. What three pieces of advice would you all give to others when it comes to life and business?
1. Be patient, nothing happens over night.
2. Network with as many people as possible.
3. Have a plan for everything.
9. What’s one thing you struggle most when building your own brand?
The one thing I struggled with when starting was my number one piece of advice. Patience. I got much too far ahead of myself and my fiance grabbed me by the ear and had me slow down lol. She helped a lot with clarity and planning.
10. What have been some of your failures, and what have you learned from them?
When I started my first clothing line I was very unorganized. I had idea after idea in my head and
just put them out there hoping people would like it.
That was a big mistake because I had no guidance or even a real collection.
My designs were all over the place and made me look like an uber amateur.
The lesson I took away from that was to slow down and put together a plan.
11. What’s a typical day in your life like?
A typical day starts with first checking the website to see if any updates need to happen.
Then I go through my list of things to do and work my way through it as much as I can.
12. What’s one of the highlighting moment in your career?
Why is it so? The biggest highlight so far has been seeing Jharrel Jerome wearing my clothes.
As a designer it gives you a great feeling when you see someone wearing what you designed.
The smile on my face is the same today as it was when I first saw him wearing it.
13. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
Simply remembering why I started.
14. Biggest risk ever taken?
Contacting any and every celebrity I can and trying to open up a dialogue with them.
You can only imagine how many emails and texts they get every day.
13. Who has influenced you most and been your greatest inspiration?
My biggest inspiration and influences have been Gary Vaynerchuck and Daymond John.
Daymond John of course because hes the father of FUBU and has paved the way for a lot of us out here. Gary V because hes about as real as it gets.
If you want to know what the secret sauce is to success is, all you have to do is listen and watch him.
14. How do you go about marketing your business or yourself?
The best way to market anything is to be authentic.
Whether its through a YouTube video, Instagram post or Facebook, just be true to yourself and people will respond.
What has been your most successful form of marketing?
Our most successful form of marketing has been through Instagram.
15. How do you plan to grow your brand/business further?
We plan to grow further by offering more and more choices to our customers.
With the introduction of new garments as well as using more influencers to help spread the word.
16. Excluding yours, what company or business do you admire the most?
A company that I admire most is Supreme.
Theyre cult following is amazing and they keep their followers wanting MORE.
17. How do you achieve balance in your life?
My fiance Jemma helps a lot with that lol.
Sometimes it gets hard running a business to turn off the work mode.
Weekends are strictly for family time and we go to parks, the movies, glow golfing and other things to have fun and wind down.
18. What is the definition of success for you all, and how much of it do you think you guys have achieved?
My definition of success is being able to control my time.
Being able to do whatever I want, whenever I want. With the plan that we have to move forward, that idea of success will become reality.
19. Where do you see yourself in 5 years? 10 years?
In 5 years I see myself working out of my very own design studio along side at least 3 other people to help the business grow further.
In 10 years I will still be at the helm of Alqemy Apparel, overseeing everything and making sure we are living to our values still.
20. What’s the first thing you guys would say to the world if all attention was on you now?
Keep on pushing forward because YOU CAN DO IT.
Stay positive and always be kind, the universe will love you for it.