Coach Spring/Summer 2018 Campaign Unveiled
The Coach Spring/Summer 2018 campaign features select pieces from the collection. The assortment easily became one of the favorites during the recent New York Fashion Week.
Coach’s campaign features a dusk-lit Big Apple. Steven Meisel shot the spread wherein he intended to “capture the toughness and tenderness of New York City.”
It features pieces that paid homage to NYC street artist Keith Haring such as bags, bombers, and tees. The highlight of the tribute is Coach’s new signature.
This sees the brand’s timeless pattern juxtaposed with the late artist’s artwork “Tea Rose” rivets. There is also matching hardware throughout.
The Spring/Summer 2018 collection sees Coach’s millennial take on contemporary ready-to-wear. The label has been able to seamlessly rework youth culture trends without feeling forged or out of place.
The brand continues to understand its customers. However, it also is able to keep up with the wavering style climate. This gives it the ability to satisfy its current fan base and gain new consumers at the same time.
The collection took its inspiration from New York’s vibrant creative past. There is an assortment of Western shirts, varsity knits, and leather biker trousers combined with Hawaiian shirts, zip-closed dress pants, and raw denim.