Adidas Originals by Alexander Wang Season 3 Campaign
See the exclusive Adidas Originals by Alexander Wang Season 3 campaign behind-the-scenes footage from the shoot. It features the designer’s model-filled #WangSquad.
Alexander Wang and Adidas’ Spring/Summer 2018 capsule is a six-piece range that showcases sportswear essentials. The designer previously launched his Season 2 collaboration with the brand last July.
The six-piece SS18 capsule includes a tracksuit, skirt, and shorts. Each features the subverted Trefoil logo.
The designer transformed sleeves as an accent. He sewed them on to the waist of the track jacket and shorts alike to create a cozy profile.
Wang also combined the styles of motorcycle pants and running tights to create leggings. These create the illusion of looking like one thing but feeling like something else entirely. Moreover, there’s a scarf with arm sleeves to complete the modern capsule collection.
Ultimate Streetwear Aesthetic
The campaign has a road trip concept that emphasizes the aesthetic. Brianna Capozzi shot the images which feature models like Binx Walton and Hanne Gaby Odiele.
The sporty shots feature the pieces in the Season 3 collection. Each of the garment has Adidas’ iconic Three Stripes logo merged with Alexander Wang’s streetwear aesthetic.
The road trip shows the squad trading pieces from the collection for food, gas, favors, and more. The collection dropped last month.